Payton Hillman
EduEngage
Campaign
Chloe Wilson
Awareness Plan
Jessica Davis
Enrollment Plan
James Williams
Scaling Plan
Heading 3
Services:
Social Media Management (Facebook, Instagram)
Email Marketing (Enrollment Campaign)
Google Ad Campaigns (Targeting Potential Students)
Local SEO Setup
Content Creation (1 blog post + 3 social media posts)
Monthly Reporting
Cost to Client: $2,200
● Duration: 3 months minimum
● Services:
○ Social Media Ads (Facebook, Instagram)
○ SEO (Course page optimization)
○ Email Marketing
● Pricing: $4,500/month
● Deliverables:
○ 2-3 ad campaigns targeting learners
○ SEO optimization for up to 5 courses
○ Monthly email campaigns
● Client Expectations: Increased course visibility and
enrollments.
● Additional Costs: Social media ad spend
● Duration: 6 months minimum
● Services:
○ SEO (Advanced course page optimization)
○ PPC Ads (Google, Facebook)
○ Email Marketing
○ Influencer Outreach
● Pricing: $7,500/month
● Deliverables:
○ SEO for up to 10 courses
○ Full PPC ad campaign
○ 4 email campaigns per month
○ 1-2 influencer outreach partnerships
● Client Expectations: Consistent enrollment
increases and better student engagement.
● Additional Costs: PPC ad spend
● Duration: 12 months minimum
● Services:
○ Full-service SEO
○ PPC Ads
○ Email Marketing
○ Influencer Marketing
○ Content Marketing (Blog posts, case studies)
● Pricing: $12,000/month
● Deliverables:
○ SEO for all course pages (up to 20 courses)
○ Full PPC management
○ Influencer outreach (up to 4 influencers per
quarter)
○ Monthly blog posts (up to 4 per month)
○ 6-8 email campaigns per month
● Client Expectations: Long-term enrollment growth,
improved brand presence, and significant course
sales.
● Additional Costs: PPC ad spend